From grassroots community to award-winning social enterprise
2016: Research & community
Our founder Olivia faced years of menstrual health challenges.
In 2016, while living between Hong Kong and Shanghai, she started hosting meetups where women could share experiences and support each other.
Through this community and conversations with medical experts, it became clear how problematic period stigma was.
But she also came to learn that menstrual health isn’t just about periods. From first period to menopause, the menstrual cycle affects mental and physical wellbeing every single day, and without support, it can negatively impact wellbeing, confidence, relationships, and opportunities at work and school.
How can we achieve equality if such a fundamental part of our health is shrouded in shame, mystery, and stigma?
2019: Bringing better products to market
While building the community, a personal health breakthrough led to a startling discovery: the recurring infections Olivia had endured for years were caused by the plastics and harsh chemicals in conventional period products.
This wasn't just a personal issue; it was a systemic failure. The products meant to support us were harming us, and the industry was silent.
This revelation was the catalyst for LUÜNA, a brand creating safer, more sustainable period products.
But as we grew, placing our products on the shelves of leading retailers, we realized a deeper truth: better products are only half the solution if they aren’t accessible where they are needed most: our schools, workplaces and more easily available to vulnerable individuals.
2019-2024: refining our impact model
Over the years, we pioneered access to free menstrual products in workplace washrooms, partnering with over 150 leading organizations — including HSBC, Goldman Sachs, and Cathay Pacific — and supplying more than 3,000 washrooms.
During this time, we won support from prestigious impact programs — including the Cartier Women’s Initiative Grant, Ernst & Young Winning Women, and INSEAD.
This, combined with a deeper understanding of the needs of underserved local communities, helped guide the development of our programs, refining our donation initiatives through our social enterprise model.
LUÜNA became more than a brand — it became a vehicle for empowerment, distributing over 650,000 products to those in need.
In particular, our reusable period care programs delivered exceptional results — supporting emotional, financial, and physical wellbeing for vulnerable individuals, while preventing millions of single-use plastic products from entering the waste stream.
2025: the evolution to good period
By 2024, two things had become clear.
First, our reusable period care programs had the power to end period poverty in our lifetime — but under LUÜNA’s original model, they would take too long to scale.
Second, the needs of our workplace partners had evolved beyond products in washrooms. Organizations were asking for ongoing workshops, training, and consultancy to better support menstrual health — and women's health more broadly — at work.
These insights led to the launch of Good Period in 2025 — the next chapter in our mission and the culmination of 10 years of learning, listening, and leading.
Good Period is a tailored, ESG-led solution for enterprises, designed to maximize impact and create truly high-performing, inclusive workplaces where women and menstruating people can thrive.
By allocating 100% of net profits — after the costs of running the business and delivering best-in-class service — to our community programs, we believe we can end period poverty in our lifetime.
With Good Period, the focus is clear: not just access, but systemic change — ensuring menstrual health is never a barrier to health, education or opportunity.
2025-2030: our next chapter of impact
We aim to expand an ecosystem of menstrual health–inclusive workplaces which, through our social supplier model, will power the support of over 100,000 vulnerable women and girls in Hong Kong, Singapore, and beyond — breaking the cycle of period poverty permanently.
At the same time, we will prevent over 100 million single-use plastic period products from entering the waste stream, demonstrating that social procurement is a powerful solution to pressing social and environmental challenges.
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