SHIFTING CULTURE. DRIVING IMPACT.

GoodPeriod™ is an impact business that exists to bridge two extremes:

Today, more than 500 million women and girls worldwide experience period poverty, limiting their health, education, and economic opportunity.

Yet consumers and organisations spend more than US$30 billion on menstrual products every year.

Using business as a force for good, we aim to transform that spend into the engine that breaks the cycle of period poverty — and keeps it broken.

HEAR FROM OUR PARTNERS

Meet some of the Hong Kong organisations leading on menstrual and hormone health in the workplace, and the local student communities their partnership supports.

HOW WE WORK

Based in Hong Kong, we're an award-winning team of social entrepreneurs, corporate leaders, and creatives building a new model of purpose-driven procurement; one we believe can change our city, and the world, for the better.

STEP ONE

We design, source and deliver high-quality, climate-conscious menstrual care solutions for workplaces and consumers, complemented by expert-led education and powerful storytelling to break the stigma around menstrual and women's health.

STEP TWO

We reinvest our profits to ensure reusable menstrual products and resources reach communities experiencing period poverty, free of charge or at the lowest possible cost, through our own programmes and in collaboration with a growing network of humanitarian partners.

OUR DIFFERENCE

Most period poverty interventions provide disposable products.

They help in the moment, but they create dependency: the moment the supply stops, the problem returns. 

With a focus on reusable period products and education, GoodPeriod Packs provide years of reliable, dignified period care from a single distribution, while eliminating thousands of single-use plastics per recipient. It is not a one-off donation. It’s an exit from the cycle.

OUR IMPACT

We track impact that goes beyond the number of products distributed.

81% have a more positive relationship with their menstrual health after the programme

89% say switching to reusable products has alleviated the financial burden of menstruation

Over 10 million single-use plastic period products averted

A NOTE FROM OUR FOUNDER

In 2019 I launched Luuna — a period care brand born after discovering that the synthetic materials in mainstream menstrual products were causing my recurring infections, and a belief that a purpose-driven brand could end period poverty.

We got into major retailers. We donated quality products to vulnerable communities. It felt like progress.

Then we asked: is this actually working? Our wins had started to feel like limitations.

Retail left us with little margin to invest in impact and donating disposable products was helpful in the moment, but created dependencies for communities, rather than autonomy.

So we made two big changes.

We stepped away from mainstream retail and built something better — a community of 150+ menstrual health-inclusive employers who wanted their corporate purchasing power to drive real impact.

And we shifted our impact model from donating disposable products to funding reusable solutions, aiming to create long-term freedom from period poverty, while reducing plastic pollution at scale.

In 2025, these shifts led us to launch GoodPeriod™. Luuna became part of of a wider ecosystem built with one purpose: transform the money already being spent on period care into a force that ends period poverty, eliminates plastic waste, and shifts the culture around women's health.

— Olivia Cotes-James, founder

Menstrual stigma costs women their health, their opportunities, and their dignity. We believe the fastest way to change that is to change how business works.

— GoodPeriod Founder, OIivia

WHY MENSTRUAL HEALTH

Many think menstrual health includes only menstruation. In reality, it refers to the daily hormonal cycle that affects energy, wellbeing and productivity for the entire career-span of half your workforce — from periods to menopause.

According to The World Economic Forum: “Menstrual health – including access to information, facilities and stigma-free environments in relation to the menstrual cycle – is critical for gender equality and advancing multiple SDGs.”

While research into the true economic impact of these issues is lacking in Hong Kong and Asia more broadly, studies in the UK show that menstrual and menopause symptoms cost the economy £11 billion a year in absenteeism alone; in the US, $26 billion.

With 83% of professional women in Hong Kong reporting symptoms that affect their work, the cost here likely runs into the billions too, and for managers, this impact lands within your team.

Conventional menstrual products are among the most polluting single-use plastics in circulation, with 12 billion pads and 25 billion tampons used annually, generating roughly 245,000 tonnes of CO2 and substantial plastic waste. Sustainable organic and reusable options exist, but stigma and cultural taboos hinder adoption.

Stigma and a lack of quality menstrual health facilities in schools are significant barriers to education. In our work with The Zubin Foundation in Hong Kong, we reduced school absenteeism by 82% through improved access to menstrual products and education around the menstrual cycle.

UNICEF says: "Addressing menstrual health means addressing one of the most consequential and least visible drivers of educational inequality for girls worldwide."

According the the World Economic Forum: "Menstrual health is closely tied to gender equality as the menstruation experience is shaped by social, economic and structural inequalities. Menstrual stigma reinforces negative gender stereotypes and norms and perpetuates harassment and discrimination."

Menstrual health affects half the world's population for the majority of their lives, yet it remains chronically under-resourced and poorly understood. Conditions including endometriosis, PCOS, dysmenorrhea and perimenopause affect millions of women and are routinely dismissed, misdiagnosed or left untreated. Menstrual health is not a niche concern. It is a mainstream public health priority.