GoodPeriod™ is an impact business that exists to bridge two extremes:
Today, more than 500 million women and girls worldwide experience period poverty, limiting their health, education, and economic opportunity.
Yet consumers and organisations spend more than US$30 billion on menstrual products every year.
Using business as a force for good, we aim to transform that spend into the engine that breaks the cycle of period poverty — and keeps it broken.
HEAR FROM OUR PARTNERS
Meet some of the Hong Kong organisations leading on menstrual and hormone health in the workplace, and the local student communities their partnership supports.
HOW WE WORK
Based in Hong Kong, we're an award-winning team of social entrepreneurs, corporate leaders, and creatives building a new model of purpose-driven procurement; one we believe can change our city, and the world, for the better.
STEP ONE
We design, source and deliver high-quality, climate-conscious menstrual care solutions for workplaces and consumers, complemented by expert-led education and powerful storytelling to break the stigma around menstrual and women's health.
STEP TWO
We reinvest our profits to ensure reusable menstrual products and resources reach communities experiencing period poverty, free of charge or at the lowest possible cost, through our own programmes and in collaboration with a growing network of humanitarian partners.
OUR DIFFERENCE
Most period poverty interventions provide disposable products.
They help in the moment, but they create dependency: the moment the supply stops, the problem returns.
With a focus on reusable period products and education, GoodPeriod Packs provide years of reliable, dignified period care from a single distribution, while eliminating thousands of single-use plastics per recipient. It is not a one-off donation. It’s an exit from the cycle.
OUR IMPACT
We track impact that goes beyond the number of products distributed.
81% have a more positive relationship with their menstrual health after the programme
89% say switching to reusable products has alleviated the financial burden of menstruation
Over 10 million single-use plastic period products averted
HOW WE GOT HERE
After years of community building around women's health, Olivia Cotes-James traced the recurring infections she'd experienced for years back to the ingredients in conventional period products.
When she couldn't find safer alternatives in Hong Kong, she created them. In 2019, Luuna was born. In the years that followed, we launched our products major retailers across Hong Kong, Shanghai, and Singapore.
But the more powerful achievement existed outside the supermarket shelves.
We led the normalisation of free period products and gender-inclusive menstrual health education in workplaces and schools across Asia, using revenues to distribute hundreds of thousands of products to vulnerable communities.
We were able to see clearly the problems with what we'd been building.
Retail listings took most of our margin and left us little to work with for impact. Disposable product donations helped in the moment, until they ran out. We were funding dependency, not freedom.
The breakthrough was twofold. First, we stopped working with mainstream retailers and focused on growing our footprint with values-aligned employers who wanted to build menstrual health-inclusive workplaces.
Then, we shifted from funding disposable products to funding reusable ones, using the revenue we generate to fuel long-term solutions, not temporary fixes.
In 2025, we launched GoodPeriod to scale this work. Luuna became part of of a wider ecosystem built with one purpose: transform the money already being spent on period care into a force that ends period poverty, eliminates plastic waste, and shifts the culture around women's health.
Menstrual stigma costs women their health, their opportunities, and their dignity. We believe the fastest way to change that is to change how business works.
— GoodPeriod Founder, OIivia
WHY MENSTRUAL HEALTH
Many think menstrual health includes only menstruation. In reality, it refers to the daily hormonal cycle that affects energy, wellbeing and productivity for the entire career-span of half your workforce — from periods to menopause.
According to The World Economic Forum: “Menstrual health – including access to information, facilities and stigma-free environments in relation to the menstrual cycle – is critical for gender equality and advancing multiple SDGs.”
