We Make Menstrual Health the Standard in Every Workplace
With every partnership supporting girls and underserved women. Live in Hong Kong, built to travel.
Trusted by employers across Asia
Hear from members
Hong Kong employers on what changed when they took menstrual health seriously.
The Problem
84%
of corporate women in Hong Kong don't feel they can discuss menstrual health topics at work (GoodPeriod survey, 2025-2026)
~50%
of local schoolgirls report that periods are so troublesome, they would rather not be a woman (Plan International Hong Kong report, 2025).
ABOUT US
Welcome to an idea we believe can change the world.
We're a woman-led, B Corp-certified social impact business building the blueprint for menstrual health-inclusive cities and communities — starting in Hong Kong.
Today, over 1 in 10 women and girls in Hong Kong experience period poverty, with knock-on effects for education, opportunity and wellbeing (plan.org). Globally, this effects over 500 million (WHO).
We believe one simple corporate budget decision can change that for good.
We give workplaces everything they need to support menstrual health — from periods through perimenopause — and use revenue to tackle long-term solutions to period poverty in local and global communities.
Our Impact
82%
reduced school absenteeism in our programme with The Zubin Foundation in Hong Kong
92%
of surveyed employees report an improved sense of comfort at work (Manulife survey - 2026)
Get Involved
Employers & Landlords
Make your workplace period, hormone and menopause inclusive through the three things that actually move the needle: washrooms, policies, and managers who know what to say. Start with the washrooms or join as a member.
NGOs, Schools & Government
Funded by our commercial activities, we work with schools, NGOs and government bodies to get reusable period care and education to girls and women who need it. Partner with us to run a programme in your community.
Behind the Standard
The GoodPeriod Standard is built with a dedicated team and advisory board of C-suite and People leaders, physicians and impact experts, anchored to established guidance rather than opinion, and reviewed as the evidence and the expectations move.
Olivia Cotes-James
A decade building businesses in menstrual health and social impact. Forbes 30 Under 30, winner of the Cartier Impact Grant, and EY Entrepreneur APAC.
Sudesh Thevasenabathy
Diversity and inclusion lead for Asia at Manulife, one of the world's largest financial services providers, with responsibility for workplace inclusion across the region.
Maaike Steinebach
Former CEO of Visa Hong Kong and Macau, with C-suite experience at Fortis Bank, ABN Amro and Commonwealth Bank of Australia. Now a women's health entrepreneur and investor.
Dr. Laurena Law
A physician with twenty-six years in clinical practice, specialising in women's health, hormonal health and menopause care across every stage of the lifecycle.
Emily Au-Young
Founder and CEO of Reemi, building reusable period care programmes and supply chains with government bodies and global charities including Oxfam. Forbes 30 Under 30 Social Impact honouree.
Cherry C Del Castillo
HR and wellness leader with nearly two decades across talent, culture and employee wellbeing at organisations in Hong Kong and the region.
What the Standard is built on
BS 30416:2023: Menstruation, menstrual health and menopause in the workplace
BSI's established guidance on facilities, policies, education, management support and workplace adjustments. Our framework maps to it.
ISO 45010: the international standard for menstruation and menopause at work
Our framework maps to it. Employers acting now will be ahead of it rather than chasing it.
B Corp: Certified B Corporation
We are independently assessed on social and environmental performance, accountability and transparency.
Pan UK 2025: Blood, Sweat and Pesticides
Recommends organisations provide only certified organic cotton period products. It is why we supply to organic by default, not by upgrade.
Whether you run a workplace, a building or a community programme, the first step is a 20-minute conversation about where you are today.