Live in Hong Kong — new city launches coming soon

Create a menstrual health-inclusive organisation.SUPPORT WOMEN AND GIRLS IN YOUR COMMUNITY.

What can you do
  • UN Sustainable Development Goal 5: Gender equalityGender equality
  • UN Sustainable Development Goal 3: Good health and well-beingGood health and well-being
  • UN Sustainable Development Goal 8: Decent work and economic growthDecent work and economic growth
  • UN Sustainable Development Goal 12: Responsible consumption and productionResponsible consumption and production

Woman-Led. B Corp-Certified. Profit-for-Purpose.

Trusted by leading organisations

Hear from employers in Hong Kong and the girls their partnership supports.

RBCManulifeCathay PacificBritish Consulate-General Hong KongFidelity InternationalHerbert Smith Freehills KramerHAECO

ABOUT US

A gender equal world where menstrual health is never a barrier to wellbeing, education or opportunity.

Trusted Standards. Real Impact.

Certified B Corporation

GoodPeriod is a Certified B Corporation — independently verified to meet the highest standards of social and environmental performance, transparency and accountability.

WORK WITH US

Two university students holding a Free Period Project poster beside a GoodPeriod washroom dispenser

Support proven programmes that remove barriers for local girls and women managing their menstrual health

Explore community impact

TEAM & ADVISORS

Our team, board and advisors bring experience across corporate senior leadership, healthcare, humanitarian work and social impact, helping us turn our mission into practical solutions that work in the real world.

  • Portrait of Olivia Cotes-James
    Founder & Director

    Olivia Cotes-James

    Experience

    Almost a decade building social impact businesses around menstrual health, including the product brand LUUNA, and now GoodPeriod. AVPN Gender Equality Ambassador. Cartier Impact Grant Winner East Asia 2023 · EY Entrepreneur APAC 2025 · Harper’s Bazaar Visionary Woman of the Year 2025.

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  • Portrait of Sudesh Thevasenabathy
    Advisory Board

    Sudesh Thevasenabathy

    Experience

    Diversity and inclusion lead for Asia at Manulife, one of the world's largest financial services providers, with responsibility for workplace inclusion across the region.

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  • Portrait of Maaike Steinebach
    Director

    Maaike Steinebach

    Experience

    Former CEO of Visa Hong Kong and Macau, with C-suite experience at Fortis Bank, ABN Amro and Commonwealth Bank of Australia. Now a women's health entrepreneur and investor.

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  • Portrait of Dr. Laurena Law
    Advisory Board

    Dr. Laurena Law

    Experience

    Dr Laurena Law is a general practitioner with an interest in women’s health. She contributes to public education on health topics from a primary-care perspective.

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  • Portrait of Emily Au-Young
    Advisory Board

    Emily Au-Young

    Experience

    Founder and CEO of Reemi, building reusable period care programmes and supply chains with government bodies and global charities including Oxfam. Forbes 30 Under 30 Social Impact honouree.

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  • Portrait of Cherry C Del Castillo
    Advisory Board

    Cherry C Del Castillo

    Experience

    HR and wellness leader with nearly two decades across talent, culture and employee wellbeing at organisations in Hong Kong and the region.

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  • Portrait of Angelyn Lim
    Advisory Board

    Angelyn Lim

    Experience

    Over 30 years' experience and leadership at Big Law firms in Hong Kong and Singapore. A leader and strategic advisor across the legal, corporate and social impact worlds, on a mission to build ecosystems with efficient and impactful corporates, purpose organisations and philanthropists.

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  • Portrait of Chelsea Perino
    Advisory Board

    Chelsea Perino

    Experience

    With 15 years of commercial experience — including as former Managing Director of Global Marketing and Communications at The Executive Centre and, today, Co-Head of the Urban Land Institute’s Women’s Leadership Initiative — Chelsea advises GoodPeriod’s real estate, workplace experience and landlord engagement strategy.

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Impact in Action 

Tackling period poverty with Hong Kong's migrant worker community

GoodPeriod launches at Crédit Agricole CIB Hong Kong

Inside our Leadership Lunch for GoodPeriod's Employer Network

LET'S MAKE CHANGE, TOGETHER!