Better Workplaces. Stronger Communities.
GoodPeriod™ makes menstrual health inclusion the standard in every workplace — from periods through perimenopause — and uses revenue to end global period poverty in our lifetime.
Trusted by Employers Across Hong Kong
THE PROBLEM
Unsupported menstrual health shouldn't still be a barrier to gender equality.
Yet somewhere in Hong Kong this morning, a girl decided not to go to school. Not because she didn't want to learn, but because she couldn't manage her period and the shame of being found out stopped her leaving the house.
Somewhere this afternoon, in a corporate office, a woman worked through searing pain from an undiagnosed menstrual health-related condition. "It's'just a period,'" doctors have told her for years. Two desks away, someone sat through a meeting battling hot flushes and brain fog. Neither said a word.
84%
of corporate women in Hong Kong don't feel they can discuss menstrual health topics at work (GoodPeriod survey, 2025-2026)
~50%
of local schoolgirls report that periods are so troublesome, they would rather not be a woman (Plan International Hong Kong report, 2025).
OUR SOLUTION
We give employers the most impactful and effective way to support menstrual health at work.
We're a woman-led, B Corp certified impact venture that activates employers around an expert-led framework for menstrual health inclusive workplaces — from periods through perimenopause.
Dismantling the outdated “profit first, purpose later” business model, we then use our revenues to produce safe reusable period products which we provide for free, or at highly subsidized rates, alongside educational materials to organisations working to end period poverty.
Get Involved
Menstrual health is already a workplace imperative. Are you ready?
Employers & Landlords
We help support menstruation, menstrual health and menopause in your workplace through three pillars: inclusive facilities, people policies, and ongoing employee education.
NGOs, Schools & Government
Fueled by revenue from our employer partners, we partner with organisations to deliver reusable menstrual care alongside education to girls, underserved women and those in need.
Behind the Standard
The GoodPeriod Care Standard is built with an advisory board of C-suite and People team leaders, physicians and impact expets, anchored to established guidance rather than opinion, and reviewed as the evidence and the expectations move.
Olivia Cotes-James
A decade building businesses in menstrual health and social impact. Forbes 30 Under 30, winner of the Cartier Impact Grant, and EY Entrepreneur APAC.
Sudesh Thevasenabathy
Diversity and inclusion lead for Asia at Manulife, one of the world's largest financial services providers, with responsibility for workplace inclusion across the region.
Maaike Steinebach
Former CEO of Visa Hong Kong and Macau, with C-suite experience at Fortis Bank, ABN Amro and Commonwealth Bank of Australia. Now a women's health entrepreneur and investor.
Dr. Laurena Law
A physician with twenty-six years in clinical practice, specialising in women's health, hormonal health and menopause care across every stage of the lifecycle.
Emily Au-Young
Founder and CEO of Reemi, building reusable period care programmes and supply chains with government bodies and global charities including Oxfam. Forbes 30 Under 30 Social Impact honouree.
Cherry C Del Castillo
HR and wellness leader with nearly two decades across talent, culture and employee wellbeing at organisations in Hong Kong and the region.
What the Standard is built on
BS 30416:2023: Menstruation, menstrual health and menopause in the workplace
BSI's established guidance on facilities, policies, education, management support and workplace adjustments. Our framework maps to it.
ISO 46010: An international standard, currently in development
Organisations acting now will be well placed as requirements formalise.
B Corp: Certified B Corporation
We are independently assessed on social and environmental performance, accountability and transparency.
Pan UK 2025: Blood, Sweat and Pesticides
Recommends organisations provide only certified organic cotton period products. It is why we supply to organic by default, not by upgrade.
Whether you run a workplace, a building or a community programme, the first step is the same — a conversation about where you are today.