Building A More Equal World, Where Menstrual Health Is Never a Barrier.

We live in a world of extremes. GOODPERIOD exists to bridge two of them.

Right now, 500 million women and girls around the world are experiencing period poverty. At the same time, over US$30 billion is spent every year by consumers — and a rapidly growing number of employers — on menstrual products.

Our mission is to transform the billions of dollars spent on menstrual products every year into the engine that ends period poverty.

How we work

Based in Hong Kong, we're an award-winning team of social entrepreneurs, corporate leaders, and creatives building a new model of purpose-driven procurement; one we believe can change our city, and the world, for the better.

Step One

We provide safe, climate-conscious menstrual products and education that breaks the silence around menstrual health, reaching individuals through our consumer platform and organisations through our Employer Programme.

Step Two

The money we make helps provide the same quality products and resources, free or heavily subsidised, to communities experiencing period poverty, both through our own programmes and a growing network of humanitarian partners.

Trusted by Over 150 Employers in Asia Pacific

Our difference

We aim to break the cycle of period poverty and keep it broken.

Most period poverty interventions provide disposable pads. They help in the moment, but they create dependency: the moment the supply stops, the problem returns.

In collaboration with renowned New Zealand-based period poverty charity Reemi, we have designed a different kind of solution.

With a focus on reusable period products and education, Good Period Packs provide years of reliable, dignified period care from a single distribution, while eliminating thousands of single-use plastics per recipient. It is not a one-off donation. It’s an exit from the cycle.

What makes us different

Business for good.

We've built something that individuals and employers pay for repeatedly because it solves a real, recurring need. That commercial engine funds our community programmes year after year, without relying on donations or grant cycles, so the care we provide is consistent and the impact scalable.

Education-driven.

Lasting change requires everyone to have the language and confidence to talk about menstrual health. So we deliver gender-inclusive education in workplaces — equipping leaders, managers, and HR teams to have informed, stigma-free conversations — and bring the communities we support.

We measure what matters.

Most period poverty initiatives count products distributed. We are building toward measuring what actually changes — school attendance, confidence, economic participation. We're also transparent about where we fall short and what we learn, because real impact does not always come in a neat headline.

Why Menstrual Health?

Many think menstrual health includes only menstruation. In reality, it refers to the daily hormonal cycle that affects energy, wellbeing and productivity for the entire career-span of half your workforce — from periods to menopause.

According to The World Economic Forum: “Menstrual health – including access to information, facilities and stigma-free environments in relation to the menstrual cycle – is critical for gender equality and advancing multiple SDGs.”

While research into the true economic impact of these issues is lacking in Hong Kong and Asia more broadly, studies in the UK show that menstrual and menopause symptoms cost the economy £11 billion a year in absenteeism alone; in the US, $26 billion.

With 83% of professional women in Hong Kong reporting symptoms that affect their work, the cost here likely runs into the billions too, and for managers, this impact lands within your team.

Conventional menstrual products are among the most polluting single-use plastics in circulation, with 12 billion pads and 25 billion tampons used annually, generating roughly 245,000 tonnes of CO2 and substantial plastic waste. Sustainable organic and reusable options exist, but stigma and cultural taboos hinder adoption.

Stigma and a lack of quality menstrual health facilities in schools are significant barriers to education. In our work with The Zubin Foundation in Hong Kong, we reduced school absenteeism by 82% through improved access to menstrual products and education around the menstrual cycle.

UNICEF says: "Addressing menstrual health means addressing one of the most consequential and least visible drivers of educational inequality for girls worldwide."

According the the World Economic Forum: "Menstrual health is closely tied to gender equality as the menstruation experience is shaped by social, economic and structural inequalities. Menstrual stigma reinforces negative gender stereotypes and norms and perpetuates harassment and discrimination."

Menstrual health affects half the world's population for the majority of their lives, yet it remains chronically under-resourced and poorly understood. Conditions including endometriosis, PCOS, dysmenorrhea and perimenopause affect millions of women and are routinely dismissed, misdiagnosed or left untreated. Menstrual health is not a niche concern. It is a mainstream public health priority.

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