
Woman-Led. B Corp-Certified. Profit-for-Purpose.
Trusted by leading organisations
Hear from employers in Hong Kong and the girls their partnership supports.





ABOUT US
A gender equal world where menstrual health is never a barrier to wellbeing, education or opportunity.

Trusted Standards. Real Impact.
GoodPeriod is a Certified B Corporation — independently verified to meet the highest standards of social and environmental performance, transparency and accountability.
WORK WITH US


Equip your people through women’s health programmes and campaigns to break bias, stigma, and barriers
Explore the Employer Network
Support proven programmes that remove barriers for local girls and women managing their menstrual health
Explore community impactTEAM & ADVISORS
Our team, board and advisors bring experience across corporate senior leadership, healthcare, humanitarian work and social impact, helping us turn our mission into practical solutions that work in the real world.
Founder & DirectorOlivia Cotes-James
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Almost a decade building social impact businesses around menstrual health, including the product brand LUUNA, and now GoodPeriod. AVPN Gender Equality Ambassador. Cartier Impact Grant Winner East Asia 2023 · EY Entrepreneur APAC 2025 · Harper’s Bazaar Visionary Woman of the Year 2025.
Advisory BoardSudesh Thevasenabathy
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Diversity and inclusion lead for Asia at Manulife, one of the world's largest financial services providers, with responsibility for workplace inclusion across the region.
DirectorMaaike Steinebach
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Former CEO of Visa Hong Kong and Macau, with C-suite experience at Fortis Bank, ABN Amro and Commonwealth Bank of Australia. Now a women's health entrepreneur and investor.
Advisory BoardDr. Laurena Law
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Dr Laurena Law is a general practitioner with an interest in women’s health. She contributes to public education on health topics from a primary-care perspective.
Advisory BoardEmily Au-Young
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Founder and CEO of Reemi, building reusable period care programmes and supply chains with government bodies and global charities including Oxfam. Forbes 30 Under 30 Social Impact honouree.
Advisory BoardCherry C Del Castillo
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HR and wellness leader with nearly two decades across talent, culture and employee wellbeing at organisations in Hong Kong and the region.
Advisory BoardAngelyn Lim
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Over 30 years' experience and leadership at Big Law firms in Hong Kong and Singapore. A leader and strategic advisor across the legal, corporate and social impact worlds, on a mission to build ecosystems with efficient and impactful corporates, purpose organisations and philanthropists.
Advisory BoardChelsea Perino
View on LinkedInExperience
With 15 years of commercial experience — including as former Managing Director of Global Marketing and Communications at The Executive Centre and, today, Co-Head of the Urban Land Institute’s Women’s Leadership Initiative — Chelsea advises GoodPeriod’s real estate, workplace experience and landlord engagement strategy.
Impact in Action
Tackling period poverty with Hong Kong's migrant worker community
GoodPeriod launches at Crédit Agricole CIB Hong Kong
Inside our Leadership Lunch for GoodPeriod's Employer Network
LET'S MAKE CHANGE, TOGETHER!





