Our Impact

1 in 10 women and girls in Hong Kong cannot access quality menstrual care, affecting their education, their health, and their ability to participate fully in economic life (Plan International Hong Kong, 2025). Globally, 500 million face the same reality (The World Bank).

With a founding team bringing almost 20 years of experience tackling this issue, we know that solving this issue in our lifetime will take more than philanthropy and CSR budgets.

We saw a better way.

As workplace menstrual health becomes an increasingly important part of wellbeing, inclusion, and regulatory conversations, Good Period makes it simple for companies to fund scalable impact through their everyday procurement decisions — and turn this into a compelling brand story.

Our mission is to become the world's leading partner for workplace menstrual health, and reinvest what we earn to end period poverty in our lifetime.

Our Story

After years of infections linked to conventional period product ingredients, Olivia Cotes-James founded LUÜNA to improve access to safer, more sustainable alternatives.

Between 2019 and 2025, more than 150 companies introduced LUÜNA products into their workplace washrooms across Hong Kong, Singapore and Shanghai. But partners increasingly asked for more: education, content, and storytelling that demonstrated meaningful action.

At the same time, Emily Au-Young had built an award-winning NGO focused on tackling period poverty through community-led education and reusable period care. Yet relying on philanthropic funding alone made scaling difficult.

Together, they saw an opportunity to connect growing workplace investment in menstrual health with long-term community impact and in 2025, Good Period was launched.

Our Difference

Good Period isn’t a consumer brand with a B2B sales channel. We’re an ESG solution designed for the businesses shaping the future of work.

Through our 100% For-Purpose model, the money we make after costs fuels local community programs that we continuously refine, measure, and improve the outcomes that matter most.

It’s not the easiest model, and some days it feels really hard. But decades of experience has shown us that this truly integrated social procurement model has the greatest potential for long-term impact, for both businesses and the communities they’re part of.

Our Pillars

Too often, period poverty initiatives focus on the distribution of single-use products. As environmental stewards, we don’t believe in solutions that contribute to unnecessary waste; personal wellbeing and planetary wellbeing are inherently linked.

While preferences and access needs vary, we are committed to supporting widespread adoption of reusable period care: long-lasting products paired with education and ongoing community support.

Our Ambassador program engages local communities to ensure our programs are relevant, empowering, and inclusive, giving people the tools and knowledge to thrive.

Our programs are self-sustaining, fueled by profits from our social enterprise model, rather than relying on donation cycles, creating long-term change that scales.

Our Impact

Over 500,000 employees reached monthly with menstrual care at work

2.5 Million period days supported for local communities in need

10 Million single-use plastic products diverted from landfill to-date

Impact in Action

Meet the Team

Head of Strategic Partnerships

Oliva Cotes-James

AVPN Gender Equality Ambassador, EY Entrepreneur 2025, Harpers Bazaar Visionary Woman Award 2025, Cartier Impact Grant Winner 2023 and Forbes 30U30 2021.

Meet Olivia

Head of Community Impact

Emily Au-Young

Winner of the ELRHA Humanitarian Innovation Fund, Forbes 30U30 Social Impact List 2022 and has published research presented at Environmental Emergency Health Forum.

Meet Emily