Our Mission: An End to Period Poverty.
Our Model: Business for Good.
We believe we can end period poverty within our lifetime through a self-sustaining model designed to scale and deepen our impact as our business grows.
Discover the programs we’ve built and the partners we’re working with to create lasting, systemic progress.
The Problem
Period poverty is not a distant issue. It's a hidden crisis that affects our neighbors, our colleagues, and our communities.
In Hong Kong alone, 1 in 10 people who menstruate struggle to afford period products (Plan International report, 2025), forcing them to make impossible choices between their health and other basic needs.
This leads to missed days of school and work, health risks, and a persistent cycle of shame and disadvantage.
With the right model, we believe this is solvable for good, in our lifetime.
How We Do It
Launched in 2025, after almost 7 years of community and charity collaborations through our sister brand, LUÜNA, the Good Period Pack Program is the heart of our impact model.
Each Pack contains products and education proven to support long-term physical, mental and financial well-being, such as:
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A set of high-quality, reusable period underwear, provided in collaboration with award-winning, female-led NGO, Reemi
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Menstrual health education and user guidance .
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Ongoing access to healthy, climate-conscious period care at subsidized pricing.
Program Testimonials
“I’ve been using the reusable underwear for six months now after attending a Good Period event, and it’s saved me so much money! My periods used to be really irregular and expensive to manage, but now I feel safe wearing these daily, knowing that if my period does strike, I’m covered.”
Marmi, Good Period Ambassador for the Overseas Worker community in Hong Kong
Our Goal
Our 2030 goal is to provide 100,000 women and girls in local communities with Good Period Packs, supporting them to break the cycle of period poverty — for good — through reusable period care and education.
Charities we work with in Hong Kong:
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