GLOBALLY
500 million
women and girls worldwide are estimated to lack access to menstrual products and adequate facilities to manage their periods.
Source: World Bank; WHO.
OUR IMPACT
Ending period poverty in our lifetime, through business for good.
Our mission is to ensure the menstrual cycle never stands in the way of health, education or opportunity. We believe business can be one of the most powerful and sustainable forces for getting there.
WHY IT MATTERS
Period poverty is closer than most people think.
Period poverty means not being able to afford or access the products, facilities and education needed to manage a period safely and with dignity. It affects women and girls everywhere — including in one of the world's wealthiest cities.
IN HONG KONG
1 in 10
women and girls aged 12–54 struggle to afford or access menstrual products due to financial constraints — around 236,000 people across the city.
Source: Plan International Hong Kong & Saint Francis University (2025).
IN HONG KONG
Nearly 50%
of respondents said the physical and mental distress of menstruation made them feel they would “rather not be a woman” — with period shaming most severe among girls and young women aged 12–24.
Source: Plan International Hong Kong & Saint Francis University (2025).
OUR MODEL
Our model is simple: commercial excellence powers social impact.
We use a portion of our revenue from providing solutions to washrooms, employers and organisations to make period care free or heavily subsidised for NGOs and community groups.
We provide solutions
Employers and organisations choose GoodPeriod for washroom period care, membership and workplace education.
Revenue is reinvested
A portion of that revenue is set aside to fund our community work, so impact grows as our business grows.
Communities benefit
NGOs and community groups receive period care solutions free of charge or at heavily subsidised prices.
PROJECT 01 — REUSABLE PERIOD UNDERWEAR
Period care that lasts for years, not days.
Working with our partner Reemi, we provide high-quality reusable period underwear to community groups. Disposable products run out, depend on reliable distribution and create waste that many communities have no safe way to manage. Reusable products are only effective, though, when they are well designed and easy to wash and dry discreetly — which is why quality matters.
Long-lasting, dependable protection
Well-made period underwear can be worn and washed for years, rather than running out each month.
Suited to real circumstances
Disposable-only support depends on regular deliveries and waste systems that many communities cannot rely on.
Dignity in shared spaces
Products that are easy to wash and dry discreetly reduce shame and help people manage their periods with confidence.
Less waste, lower cost
One reusable product replaces many disposables, lowering ongoing cost and avoidable waste.
GOODPERIOD X REEMI — HONG KONG REUSABLE PERIOD UNDERWEAR PROGRAMME, 2024 & 2025
81%
of participants reported a more positive relationship with menstrual health.
89%
of participants reported financial stress being eased.
PROJECT 02 — STUDENT CHANGEMAKERS
Backing the next generation of menstrual equity leaders.
Young people are often the boldest voices for change. We sponsor student-led menstrual equity initiatives, helping students turn ideas into action in their schools, campuses and communities.
Sponsoring student-led menstrual equity projects in schools, universities and communities
Connecting student changemakers with expert guidance and resources
Helping young people break stigma through open conversation and education
Giving Employer Network members opportunities to support and connect with student programmes
CAMPAIGN — KEEP HER IN THE GAME
Keeping girls in the game, not dropping out.
Many girls give up sport in their teenage years, and periods are often part of the reason — worry about leaks, stigma and a lack of open conversation. Together with Hong Kong China Rugby, our Keep Her in the Game campaign launches in March 2027, giving girls the knowledge, support and period care they need to build confidence and stay in sport.
Education for girls — open, practical period education that helps girls understand their bodies and manage their periods with confidence
Training for coaches of all genders — so coaches can talk about menstrual health openly, support players and adapt training around the cycle
Reusable period care kits — dependable protection that keeps girls training and competing without fear of leaks or running out
OUR 2030 GOAL
Our goal: reach 100,000 girls and underserved women with reusable period care by 2030.
Every organisation that partners with GoodPeriod helps move this ambition forward.